Prior to 2000, Craig Kendall was a CPA with an avid interest in real estate and
stock market investing. Then
something in the economy caught his eye and dramatically changed his focus.
“I saw that the valuations of stocks on companies were not in line with the cash
flow of those companies, so I decided it was time to invest and trade in
alternative investments.” Kendall says.
Within a couple of years, Kendall became a Registered Investment Advisor and established a Commodity Trading Advisor firm of which he remains president. He now focuses on options selling and
credit premium strategies learned from noted money manager and options author
“My trading programs are overlaid with some discretionary decision-making with quite a bit of alerts generated from years of developing proprietary systematic systems,” Kendall says. “I invest quite a bit in research data and analytical software, and utilize years of
developed proprietary investment trading signals. A key indicator to finding
unique investment opportunities is when a commodity has lots of underlying
implied volatility, especially when comparing to a commodities historical
Kendall is a frequent speaker at national trade shows. He extolls the virtues of sticking to
liquid markets, targeting absolute returns with consistent trading, and learning
when not to trade.
“The biggest lesson I have learned is when the equity market and commodities
become confusing, and when the volatility becomes extreme, take a step back and
don’t pull the trigger,” Craig says.
“Simply wait for the best trades to come to you.
I find that it’s 100% better to stand back and let the questionable
opportunities pass when things become confusing.
“My trading strategy continues to be a work in progress. I am constantly researching and
looking for alternative ways of achieving commendable returns with relatively
The profile above includes statements of opinion. Trading involves substantial risk of loss and is not suitable for everyone. Past performance is not necessarily indicative of future results.